The 5 Best Kept Secrets Of Postcard Marketing

If you happen to be looking for ways to make money on the Internet, I assure you,  there is no shortage of opportunities?

I recently ran accross a marketing system that I have seen but never really looked into.  To my surprise this little marketing program has been making people wealthy for the last 100 years.

First of all let me tell you what it is not…it is has nothing to do with Internet marketing. Surprised? This is a business that is more stable, more consistent and more economical than the Internet. One that is highly flexible, highly effective, and can target your market with pin point accuracy. What is it? Postcard Marketing. Surprised again?

With all the “high-tech” marketing systems available to business owners today, you may ask yourself, why would anyone consider marketing with postcards?  I’ll tell you why, quite simply…it works, and works extremely well. Thousands of home business owners are running hugely successful businesses using nothing but postcard marketing.

Before I started marketing with postcards, I gathered some information from experienced postcard marketers, to find out what makes marketing with postcards so profitable. Here is what I discovered.

1. Cost-effective- Postcards are a very inexpensive way to get your message out. In fact, regular sized postcards are 38% cheaper than using standard sized letters. For as little as a few hundred dollars, you can reach thousands of prospects and clients. No other marketing vehicle offers this level of reach for such a small investment.

Internet marketers use a highly effective method to get quality leads as well. It’s called PPC, or Pay Per Click Advertising. Even though these are quality leads PPC is not only difficult to master, it can be quite expensive to run campaigns. One marketer I know spends 5k or more every month to generate leads. Do you think most people starting out have that kind of money to advertise? Do you think that the majority of people are going to take the time to learn difficult strategies such as PPC?  From my experience they won’t.

Postcards are indisputably the most inexpensive targeted marketing strategy available. Whatever your mission – to advertise, invite, brand, remind, promote sell or recruit, with postcards, they can all be effectively accomplished.

2. High Readership- Postcards have a tendency to be seen more. The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%.

Because letters are in envelopes the consumer gets a chance to decide whether to open the envelope or discard it. Many people will just toss it in the trash without looking at it. Now compared to postcards, there’s no envelope. When you pick up the card you can’t help but see the message.

3. Highly Versatile- A Postcard campaign is simple to put together. With postcards there are no folding, collating, stuffing, licking envelopes etc. All you do is put on the stamp. And there are services that will even do that for you. With numerous options available to you regarding size and layout, a postcard can be designed for virtually any purpose.

4. Targets specific markets- With postcards the effectiveness of your marketing depends on the mailing list that you purchase. The great thing about quality mailing lists is that you can target your market with great accuracy. You can get a list for practically any product or service on the market. If some one has bought a product or service like yours before, chances are they will buy again. This is one of the major reasons why postcard marketing is so effective.

5. Easily Duplicated- For MLM If you are trying to build a network marketing business, you know that the two biggest problems facing your business are recruiting quality prospects, and training them to use a successful marketing system.

This marketing system is so simple anyone can duplicate it. It simply involves finding a quality mailing list, finding a quality printer for your postcards, mailing a specific amount of postcards a per day or per week to your list, and follow up with those who respond, that’s it. That’s the system. When your whole team uses this simple marketing method your downline will explode very quickly, because everyone knows exactly what to do. Now isn’t that how we all want to build our network marketing business?

There are of course more benefits in postcards, but these are the top five that everyone agrees on.

Postcards of course don’t guarantee marketing success. You’ve got to make good choices regarding the list, paper stock and size, colors, graphics, layout and copy. (Some companies will take care of all those details for you.) There is absolutely no doubt that with careful planning and strategy, postcards can definitely increase your prospect and customer base, along with your profits.

IF YOU WOULD LIKE TO SEE HOW YOU CAN EARN UP TO $15,000 A MONTH MAILING SIMPLE POSTCARDS CLICK ON THE BANNER BELOW

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12 Responses to “The 5 Best Kept Secrets Of Postcard Marketing”

  1. Ezmarketeer says:

    Wow!! Very interesting post.
    I had not thought of post card marketing, Especially to promote an online business.
    I am certainly going to look into this further and see what it can do for me.

    Great Post. Thanks.

    Regards.
    Ron

  2. I’ve used postcard marketing for my offline business but never for my online business. It’s an interesting idea worth looking into. Do you have any suggestions wher we can buy these targeted lists?
    Thanks for the info

    • admin says:

      Hey Luca,

      2 of the better list brokers that my team use are ,

      Macromark, Macromark is an industry leading resource and you will always get fresh opportunity buyer names. Website: http://www.Macromark.com and

      DAJDirect, This company is a favorite between many direct mail entrepreneurs. You can order 1,000 names for 150 dollars.
      Website: http://www.DAJDirect.com

      Thanks for the comment
      larryj

  3. Rocque says:

    I usually look at the postcards I get in the mail. I have thought of using them, but never thought I could afford direct mail campaigns.

    What is the % of return on them? Is there any time of average?

    Thanks for sharing the information.

    Rocque

    • admin says:

      Rocque,

      Hey I am really sorry Rocque. I just now realized I had not responded to your comment. Please accept my apologies.
      As far as percentage of response. It really depends on your mailing list. Because of some valuable testing, our group is getting a 1-3% sign up rate.

      As for the cost of a typical mailing campaign say mailing 1000 postcards, again it depends on your sources. Our price breakdown looks like this

      1000 names of income opp buyers $150
      1000 printed postcards $70
      1000 cards mailed $280

      larryj

  4. Glen says:

    Interesting idea.

    Unfortunately, here in Canada, Postcards are as expensive to mail as regular mail. So direct mail campaigns using inserts are the closest we can come to this idea.

    Glen Ford
    http://www.TrainingNOW.ca
    http://www.LearningCreators.com/blog

    • admin says:

      Hey Glen thanks for the comment. I understand that postcards may not
      be as cheap to mail there in Canada, but that is just one of the advantages of postcards. Take printing for instance. a simple 2 color postcard has been proven in some markets to pull much better than the full color glossy ones. and they are much cheaper to print. Also as a stand alone mailing piece, postcards stand out. Anyway good luck with your mailing campaign.

      larryj

  5. Johnny says:

    I strongly recommend Overnight Prints for purchasing postcards. The prices are great and a mailing service is available as well.

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